hFIDO Blog

“Maria Rios, 66, woke up at 6 am. She got out of bed in her little second floor apartment on the north side of Central Park, and checked her iPhone for the weather. Then she felt around in her closet, where she had marked her navy blue garments with safety pins, to tell them apart from her black ones. In the adjacent room, her roommate Lynette Tatum, 49, picked out a white sweater and dark denim slacks. She used her VizWiz iPhone app to take a photograph and send it to a customer-service rep who lets her know what color the item is.”

Read the full article at The Atlantic.

“The purpose of [Stanford's] Persuasive Technology Lab is to create insight into how computing products – from websites to mobile phone software – can be designed to change people’s beliefs and behaviors. [M]ajor projects include technology for creating health habits, mobile persuasion, and the psychology of Facebook. The Persuasive Tech Lab has a variety of resources compiled here to help you get started.” Read more.

“Recent advances in neuroscience and behavioral economics, cognitive psychology and anthropology are helping us better understand how our brains work and how decision-making takes place. A core finding of this work is that we are not primarily the products of our conscious thinking; we are instead the products of thinking that happens below the level of awareness. Reason, it turns out, is highly dependent on emotional value judgments and therefore is highly susceptible to bias.”

Read the full white paper from Artefact Group.

“Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. We make websites for real people. Those real people are able to do real things. Everyone is happy.

But, it’s not really that easy, is it?

The issue, of course, is that we cannot advocate for those whom we do not know—or, even worse, those whom we assume we know. So we go to the source: we interview, we learn, and we determine who, exactly, these mystery users are. In doing so, we answer the two most important questions of the discovery stage: who are our audiences, and what do they want from our website?

Then—and only then—can we begin the process toward better content.”

Read the full article on A List Apart.