Thank you everyone for attending our event on October 28, 2014 at the CMT. Special thanks to Cynthia Stephen, the Vice President of Marketing from Morningstar and Xibei Hao, Marketing Coordinator from ByAllAccounts.

This was a lecture with Q&A session introducing marketing automation — a brand new trend of using software platforms and technologies to more effectively market online and automate repetitive tasks.

Thanks everyone for joining us at the first Fall ’13 panel: Analytics and CRM at Vistaprint organized by the Bentley Graduate Marketing Organization that took place on September 23rd, 2013 at CMT. We hope that it was useful and provided you with the information that you wanted. In addition, we would like to thank our wonderful panelists: Olena Denilchenko, Senior Manager of CRM Marketing and Process; Dewanshi Bhimani, Business Strategy Analyst and Caroline Sheedy, CRM and Direct Mail specialist for coming to the event and giving us insightful information.

For those of you who missed the event, we will provide the contents on this blog soon; just stay in touch. In the mean time, you are welcome to check out the photos from the event below. Last but not least, to ensure that you will not miss other awesome GMO events, just like us on Facebook and follow us on Twitter. See you again on the next blog post!

GMO is proud to announce this special opportunity to visit Converse on Thursday, April 25, 10:00am-12:00pm!!

We will be given a tour of the facility and also hear from a few Converse employees who are Bentley graduates about Marketing, as well as Product Testing/Development at Converse.

There is a maximum of 25 students for this trip. This is FIRST COME FIRST SERVE.

Participants are responsible for their own transportation to the Converse site (1 High Street North Andover, MA 01845).
Register here: https://docs.google.com/forms/d/1OssoHdF_mzn_GceUCJIAIrhMSkT4mA2VJLbL5D2QGUQ/viewform

The deadline to reply for the Converse visit is Monday, April 22.

Cream of the Crop III: Panel Discussion and Ice Cream Social with Branding and Communications Professionals

In the last Part of our three-part series, come listen to professionals from the Branding and Communication industries speak about their experiences. They will share their background as well as advice for students hoping to enter these industry. They will also answer additional questions you might have.

There will be “make your own” ice cream sundaes and lots of other desserts!!

Center for Marketing Technology (Morrison 220)

7:30pm until 9:00pm

Wednesday, April 17, 2013

Meet one of our panelists, Annie Jacob!

Annie is the Senior Manager of Accounts at VCT, the leading Member Experience partner to distinguished private clubs nationwide. In her role at VCT, she advises high-end private clubs on marketing and communications strategies to help drive member loyalty and satisfaction. Annie graduated with a BA from Tufts University and is currently pursuing an MBA at Boston University. Prior to joining VCT, Annie worked in pharmaceutical marketing, focusing on adherence strategies.

 Joe Eccleston, Cream of the Crop III panelist:

“I am from Winchester Ma, and graduated in 2009 from Merrimack College with a BS in Marketing. Post graduation I have pushed forward in a career of marketing tactics varying in industries such as B2B software, pharmaceutics, retail, and insurance. Currently I hold the title as Consumer Marketing Manager SBLI of Massachusetts with a large focus on strategy and development of lead generation programs.”

 Kristin Ferguson, Cream of the Crop III panelist:

Kristin Ferguson is the Social Media Community Manager for Boston Financial Data Services where she is working on social media strategy and online branding. Prior to joining Boston Financial Kristin was a senior marketing associate at Edvisors. There she worked on the online marketing and branding for a number of higher education websites. Kristin has a BA from Stonehill College.

Benielle Sims is our final panelist for this evening!

“Benielle Sims has served as Consumer Marketing Manager at The Boston Globe for the past two years, focusing on the launch of BostonGlobe.com as well as the Boston.com and RadioBDC brands. Prior to her time at The Globe, Benielle lead US and International Corporate Communications for Endeca Technologies (now Oracle), and was marketing and branding lead at The Pohly Company, for customers including Fidelity Investments, Western Union and Coca Cola. Benielle Sims graduated from Bentley University in 2007, and currently serves as chair for The Junior League of Boston and is heavily involved in other Boston and New York area non-profits.”

Photos from the event!