Analytics in Practise

Thanks for everyone who comes to our Analytics in Practise event on April 13th. Thanks for your support, without it our panel couldn’t be such a success! Special thanks to our speakers:
Prof. Dominique Haughton
  • Professor, Mathematical Sciences
  • Professor, Global Studies
  • United States co-editor, Case Studies for Business, Industry and Government Statistics
Joseph Dery

Marketing&Business Analytics Focused Experience Sharing and Networking

Thanks for everyone who comes to our Experience Sharing and Networking event
on March 3rd. Thanks for your support, without it our panel couldn’t be such a success! Special thanks to our panelists:
Sharon (Yihua) Hong
  • Current Analytic Consultant at Epsilon
  • Previous Senior Data Analyst at Cartera Commerce
  • MSMA Graduate 2011 at Bentley University
Iris (Yiye) Feng
  • Current Senior Research Analyst at IDC
  • Previous Strategic Marketing Intern at Proxy Apparel
  • MSMA Graduate 2012 at Bentley University
Minyi (Vicki) Zeng,
  • Current Predictive Analytics Analyst at Constant Contact
  • Previous Marketing Intern at Dunkin’ Brands
  • Previous Marketing Intern at Harte Hanks
  • MSMA Graduate 2014 at Bentley University. 
Alexa Rogers
  • Previous Proposal Specialist at DTZ
  • Previous Marketing Intern at Commonplaces 
  • Current MBA & MSMA candidate at Bentley University
Sarah Lerner
  • Previous Intern at My-Take
  • Previous Research Assistant at Andra Partners
  • Previous Research Assistant at Aptean 

Epsilon Company Visit

Thank you everyone for attending our event on November 14 at Epsilon Company! Special thanks to Chris Hanson, Vice President of Human Resources for giving us an overview of Epsilon and Eleanor Tipa, Vice President of Analytics for giving us an overview of analytics services at Epsilon. Also great thanks to Katie Weintraub, the product marketing manager who led us visit Epsilon!

The Future of Business: Marketing Automation

Thank you everyone for attending our event on October 28, 2014 at the CMT. Special thanks to Cynthia Stephen, the Vice President of Marketing from Morningstar and Xibei Hao, Marketing Coordinator from ByAllAccounts.

This was a lecture with Q&A session introducing marketing automation — a brand new trend of using software platforms and technologies to more effectively market online and automate repetitive tasks.


Internships and Jobs Experience Sharing Panel

Thanks for everyone who comes to our first career panel in this fall semester, thanks for your support, without it our panel couldn’t be such a success! Special thanks to our panelists: Bo(Bob) Liu, who is a research analyst in International Data Corporation and former MSMA student of Bentley University; Landon Barnes, Associate Data Consultant at Forrester Research, 2014 MSMA student; Chenchen Mao, Associate Analyst of Affinnova, 2013 MSMA student; Minyi (Vicki) Zeng, Predictive Analytics Analyst at Constant Contact, she is also a 2014 MSMA student.

Surface III: Data Visualization

Thanks everyone for coming to our Surface III : Data Visualization last Thursday. More importantly, thanks Prof. David T. Oury and Bill Shander, Founder and CEO at Beehive Media for sharing insight information on Data Mining, Data Visualization as well as Informational Design. You can find his presentation here.

Marketing: Beneath the Surface II is Here

GMO is inviting you all to join our event: Marketing Beneath the Surface II – Use the Buy Till you Die Model to improve the efficiency of a sales force by Steve Lerner, the Vice President of Product Development and Commercialization for Nutrition Physiology Company, the makers of a probiotic for cattle and poultry. Before this, he was the Head of Marketing US Large Animal Business Operations for Merial Limited. He has given presentations on this subject at MIT and Wharton, and received the Best Paper Award, American Marketing Association 2012 Advanced Research Techniques Forum for his paper titled, “But Till You Die” to Improve Operational Efficiency: Realigning the Sales Force Using the BG/NBD

In the event, he is going to discuss Big Data, Customer Centricity and Marketing Analytics with a real world example. We are looking forward to seeing you on March 27, 2014 at 3:00 – 5:00 pm. Sign up here to reserve your spot!

Please be informed that the venue is changed to the CMT, Morison Hall 220.


Marketing/Communications Career Conference

GMO is inviting you all to attend the upcoming Marketing/Communications Career Conference taking place on Friday, March 21st from 10am-3pm sponsored by WMG – Windsor Marketing Group, co-sponsored by Undergraduate Career Services, Bentley Marketing Association & Alpha Kappa Psi. 

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Sign up now on Bentley Link to reserve your seat. Feel free to attend any and all sessions. Also, you are welcome to come and go as your schedule permits. See you at the conference!