GMO

Date: Oct 31^st, Monday     1:00pm – 5:00pm                             Location: LAC 375

1.      What is the trunk show all about?

1. Free Admission!! Free food!! Shop for fashion!! & Music!!
2. Insight about Entrepreneurship: CEO of Proxy Apparel will share her experience on challenges and excitements building your own company
3. Marketing Idea Showcase: Winners of marketing digital competition get a chance to present their digital marketing plan to the CEO and get her valuable feedback
4. Fashion Feast: Chance to buy fashionable clothes and accessories on Discounted prices to help under privileged women

2.      Marketing digital competition:

          Make a digital marketing plan for the fast-growing fashion company Proxy Apparel

          1st Place Prize: $100 VISA GIFT CARD

          2nd Place Prize: $75 Proxy Apparel Gift Voucher

          3rd Place Prize: $50 Proxy Apparel Gift Voucher

Deadline of competition: 28^th, October, 2011

3.      How to participate in the Digital Marketing Plan Competition?

Submit a digital marketing plan for Proxy Apparel to ga_gmo@bentley.edu before 28th October, 2011

You can also RSVP on our facebook page http://www.facebook.com/event.php?eid=278211645532603 and find information on:

• Information of the company
• Rules of competition
• Sample digital marketing plan

 4.      About the company:

Proxy Apparel is an ethical fashion company dedicated to empowering women through fashion. Proxy believes in a sweat-shop free, equitable world and they are passionate about fashion as a vehicle for social change.

For more information, please click the following link

slides-for-company-information(DOWNLOAD)

5.      Rules

 Create a 4 slides PowerPoint digital marketing plan that will effectively target Proxy Apparel’s target market segment and increase sales.

• Budget: $10,000
• Campaign period: two weeks

The first slide would have the contestants name and the marketing campaign name. The second and third slide would contain the research done by the participant; this can be and is encouraged to be limited to one slide. The final slide of the presentation would be the media plan with a link to an excel file showing how the budget is distributed. You can put unlimited exhibits at the end of your slides.

It is not necessary but preferred if you give details about the sites to advertise on. Details like the sections you would want to advertise on, and how many impressions you would want to place on them and which banner would you prefer.

If you have any questions regarding the marketing plan, please e-mail Aaditya Shingrani: shingra_aadi@bentley.edu

A sample of Verizon’s media plan is provided below. This would give you an idea of what a online media plan looks like. A sample format has also been shared for you to work on.

Verizon Sample media plan(DOWNLOAD)

CLICK ON THE IMAGE.

Dear students,

GMO would like to introduce you people to a upcoming networking event with marketing professionals. The tickets are just $10 for one day pass for DMA conference.

Gist of the event:

DMEF Student Career Forums provide students with an introduction to the world of direct and interactive marketing. Student Career Forums feature marketing professionals who deliver up to date information on the latest trends in the industry as well as career experts who provide students considering a career in marketing with the tools and insights needed to land internships and that first job out of school.

Location:

Boston, MA | Monday, October 3, 2011 11:00am-1:00pm | Boston Convention Center

You can buy your tickets here

http://www.directworks.org/Students/Default.aspx?id=3528&ekmensel=c57dfa7b_62_332_btnl

Dino Michetti

We are having the VP of Client Services, Digital Solutions come in from Epsilon.  He will be speaking about social media and mobile as far as mediums for marketing.

When: Tuesday April 13th from 7:30-10:00PM(Time changed)

Where: Center for Marketing Technology, Bentley University

An outline of his Presentation:

• Roots of traditional Marketing

• Measurement

• The Shift (the internet)

• The 2001 struggle

• Money goes with the people

• Real time actionable results

• CEM – Customer Experience Marketing

Careers in Analytics Panel

· Monday, March 22nd

· 5:30 to 8:00pm (Join us before or after class)

· LaCava 325

· RSVP: bentley.edu/bentleylink-career

* Join us for a panel discussion and networking on the analytics job market & careers

Panelists:

· Renee Fishman, Director of Analytics – Calexus

· Eleanor Tipa, Vice President – Epsilon

· Don Ryan, Senior Partner – iknowtion

· Karl Rexer, President – Rexer Analytics

· Nikki Quist, Executive Recruiter – Smith Hanley Associates

Sponsored by: Dominique Haughton, Department of Mathematical Sciences and Graduate Career Services