Digital Marketing 101

Thank you for coming to our Digital Marketing 101 event last week! You made it great, and we learned a lot about website reporting and optimization tools. Stay tuned for news on upcoming events coming next semester!

For the event, we invited Colin Cort, a Senior Analyst in the Strategy & Analysis department at DigitasLBi, to teach us the basics about how to use tools in the digital marketing space. We learned about the following tools, and how they are used in real digital marketing situations:

– Google Analytics
– Adobe Analytics
– iPerception
– Optimizely (for A/B testing)

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