Real World Customer Segmentation at CVS

GMO and BAS would like to thank you all very much for coming to our panel on Oct 1st! The event was a huge success. We had more than 70 attendants, both Bentley graduate students and faculty, and we all learned a lot about real life uses of analytics at CVS Health. We would also like to thank Carrie Flynn and John Euell from CVS for coming to Bentley and sharing with us a customer segmentation case from their company, with real insights from senior analysts about segmentation methods, and their applications of analytics for marketing campaigns.

Panel members:
Carrie Flynn – Director of Customer Analytics
John Euell – Senior Analytics Advisor