Dec
27
2012
“Clients under business pressure often have aggressive deadlines and expect the most useful results in the shortest possible time, so deciding how long to spend on a review is crucial. For UX reviews, the 80:20 rule generally applies: 80% of the effects come from 20% of the causes. This is the best approach in most cases, as it helps UX reviews quickly identify the few vital issues that make the biggest difference in terms of results. So let’s look at the three types of review, their uses, and how long to take for each.”
Read the full article at UX Magazine.
Dec
20
2012
“Outside of the tech sector, most of the large companies that I encounter are startlingly similar.
They’re massively successful, indisputably recognized as world-class leaders by consumers and the business community. Their executives are all smart and good at what they do. They acknowledge the world is going through a technological revolution and that digital technologies are transforming their businesses. They know that to stay up to par, they have to lead in the Internet space, too. But for some reason they just can’t get it done.
Here’s why: traditional organizational structures are ill-equipped to meet the challenges of the digital age. While they can execute like a fine-tuned machine against core business goals, they generally consist of a series of silos-and digital is inherently integrated. Management of what I call the Software Layer, a layer of technology that surrounds the core business and serves as the focal point of interaction with the outside world, requires a more unified approach.”
Read the full article at Fast Company.
Dec
11
2012
“Agile has a relatively short history in the broader view of software development. Integration of User Experience into Agile has an even shorter history with relatively few stories of overwhelming success. Over the last eighteen months, we at TheLadders have had some successes—and some failures—in our foray into a post-waterfall way of developing elegant, efficient and sophisticated consumer-facing software. This is our story.”
Read the full article on Johnny Holland.
Nov
27
2012
“UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and digestible. Long plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results.”
Read the full article - by our very own Tomer Sharon - on Smashing Magazine.