Tag Archives: Bentley

Marketing: Beneath the Surface II is Here

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GMO is inviting you all to join our event: Marketing Beneath the Surface II - Use the Buy Till you Die Model to improve the efficiency of a sales force by Steve Lerner, the Vice President of Product Development and Commercialization for Nutrition Physiology Company, the makers of a probiotic for cattle and poultry. Before this, he was the Head of Marketing US Large Animal Business Operations for Merial Limited. He has given presentations on this subject at MIT and Wharton, and received the Best Paper Award, American Marketing Association 2012 Advanced Research Techniques Forum for his paper titled, “But Till You Die” to Improve Operational Efficiency: Realigning the Sales Force Using the BG/NBD

In the event, he is going to discuss Big Data, Customer Centricity and Marketing Analytics with a real world example. We are looking forward to seeing you on March 27, 2014 at 3:00 - 5:00 pm. Sign up here to reserve your spot!

Please be informed that the venue is changed to the CMT, Morison Hall 220.

Marketing/Communications Career Conference

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GMO is inviting you all to attend the upcoming Marketing/Communications Career Conference taking place on Friday, March 21st from 10am-3pm sponsored by WMG - Windsor Marketing Group, co-sponsored by Undergraduate Career Services, Bentley Marketing Association & Alpha Kappa Psi. 

Sign up now on Bentley Link to reserve your seat. Feel free to attend any and all sessions. Also, you are welcome to come and go as your schedule permits. See you at the conference!

 

 

Glassdoor Reveals 25 Highest Paying Companies for Interns 2014

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       Glass Door Team - While the median household income in the U.S., according to the U.S. Census Bureau, is $53,046, several interns earn much more – $75,000+, assuming they were to work a full year. At a time when the income inequality debate continues, Glassdoor is revealing its report of the 25 Highest Paying Companies for Interns, to shed light on how much money some companies pay interns and to underscore the current competitive climate among employers for the best, new talent. Read more