Marketing: Beneath the Surface II is Here

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GMO is inviting you all to join our event: Marketing Beneath the Surface II - Use the Buy Till you Die Model to improve the efficiency of a sales force by Steve Lerner, the Vice President of Product Development and Commercialization for Nutrition Physiology Company, the makers of a probiotic for cattle and poultry. Before this, he was the Head of Marketing US Large Animal Business Operations for Merial Limited. He has given presentations on this subject at MIT and Wharton, and received the Best Paper Award, American Marketing Association 2012 Advanced Research Techniques Forum for his paper titled, “But Till You Die” to Improve Operational Efficiency: Realigning the Sales Force Using the BG/NBD

In the event, he is going to discuss Big Data, Customer Centricity and Marketing Analytics with a real world example. We are looking forward to seeing you on March 27, 2014 at 3:00 - 5:00 pm. Sign up here to reserve your spot!

Please be informed that the venue is changed to the CMT, Morison Hall 220.

Marketing/Communications Career Conference

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GMO is inviting you all to attend the upcoming Marketing/Communications Career Conference taking place on Friday, March 21st from 10am-3pm sponsored by WMG - Windsor Marketing Group, co-sponsored by Undergraduate Career Services, Bentley Marketing Association & Alpha Kappa Psi. 

Sign up now on Bentley Link to reserve your seat. Feel free to attend any and all sessions. Also, you are welcome to come and go as your schedule permits. See you at the conference!

 

 

Glassdoor Reveals 25 Highest Paying Companies for Interns 2014

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       Glass Door Team - While the median household income in the U.S., according to the U.S. Census Bureau, is $53,046, several interns earn much more – $75,000+, assuming they were to work a full year. At a time when the income inequality debate continues, Glassdoor is revealing its report of the 25 Highest Paying Companies for Interns, to shed light on how much money some companies pay interns and to underscore the current competitive climate among employers for the best, new talent. Read more

Check Out the Pictures from our Latest Event

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Hi everyone!

GMO hoped that you had fun and gained more insights in terms of internship searching and job hunting at our latest event -  SURFACE 1: Tips for Marketing Internships and Job Searching. We also hope that you will be able to utilize tips and information from our wonderful panelists. For anyone who missed the event, we are having another two events coming. Make sure to like us on Facebook and follow us on Twitter so that you won’t miss anything.

 

Salesforce1 World Tour Comes to Boston - April 2

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GMO is inviting you to join SalesForce introducing a new tool to welcome to the Internet of Customers. Come experience the all new Salesforce1 Customer Platform in Boston on Wednesday, April 2. See how you can connect your apps, devices, and customer data, all with one powerful Customer Platform designed for the new hyper-connected world of customers.

Learn firsthand from leading customers how to sell, service, and market like never before. Register today for this day of innovation and learning including:

  • Inspirational Keynote from Keith Block, salesforce.com President and Vice Chairman, with special guest speakers
  • Hundreds of live demos
  • Breakout sessions for every role
  • Exclusive Salesforce ecosystem networking reception
  • Cloud Expo with 30+ leading Cloud Partners
  • DevZone: Get FREE Salesforce1 books and build your first Salesforce1 app in minutes

The event is going to be at Hynes Convention Center on April 2nd, 2014 in Boston, MA.

Bentley’s Trivia Night Fall ’13

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We know that during this time of the semester, everyone needs to de-stress before the finals. Bentley University’s McCallum Connect, along with Graduate Student Association of Bentley University (GSA), Bentley Graduate Consulting Club (BGCC), ALPFA Graduate Chapter – Bentley, Bentley Graduate Marketing Organization (GMO) and Graduate Women’s Leadership Organization - Bentley University co-hosted a Trivia Night – Fall ’13 at Harry’s Pub on December 11, 2013. We hope that you had a great time. Also, Congratulations to the winners! Hope you enjoy the Celtics VS Nicks Game as well as the gift cards. We hope to see you again at our future events.

 

Field to New England Opinion in Rhode Island by GMO

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On December 3, 2013, Graduate Marketing Organization organized a field to New England Onion in Woonsocket, RI. New England is a research company specializes in conducting focus groups including CVS’s a large number of research projects. GMO would like to thank everyone who joined us as well as our hosts Jennifer Anderson, Facility Director and Amy Lacroix, Chief Qualitative Assistant  from New England Opinion, and Caron Merrill, Senior Manager, Customer Research at CVS Caremark for a wonderful trip to the research facility and the CVS mock store.

Why America Runs on Dunkin’ with GMO

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Thanks everyone for coming to our Dunkin’ Brands panel: “Why America Runs on Dunkin” on November 19th. We hope that you had a good time with our panelists: Jeff Zaremski, Senior Research Specialist; Xavier Turpin, Director of Multicultural Marketing; Kevin Vine, Senior Manager Digital Marketing; and John Schue, Assistant Manager, Digital and Loyalty Marketing and understood more about the Dunkin’ Brand.

GMO is planning on having more fun events in the future. To not miss our events, Like our Facebook page and follow us on Twitter. At the same time, feel free to check out our pictures from the panel below.