Monthly Archives: November 2013

Why America Runs on Dunkin’ with GMO

Posted on by

Thanks everyone for coming to our Dunkin’ Brands panel: “Why America Runs on Dunkin” on November 19th. We hope that you had a good time with our panelists: Jeff Zaremski, Senior Research Specialist; Xavier Turpin, Director of Multicultural Marketing; Kevin Vine, Senior Manager Digital Marketing; and John Schue, Assistant Manager, Digital and Loyalty Marketing and understood more about the Dunkin’ Brand.

GMO is planning on having more fun events in the future. To not miss our events, Like our Facebook page and follow us on Twitter. At the same time, feel free to check out our pictures from the panel below.

Dunk Into Our Panel to Learn about Why America Runs on DUNKIN’

Posted on by

GMO is proudly presenting our next panel: “Why America Runs on Dunkin”. Come to listen to our panelists from Dunkin’ Brands on November 19, at 7:30 pm in the Center for Marketing Technology (Morison 220), Bentley University.

Dunkin’ Brands is a leader in the quick service restaurant industry, home to two of the world’s most recognized and loved brands:

  • Dunkin’ Donuts - America’s favorite everyday, all-day stop for coffee and baked goods, and the world’s leading baked goods and coffee chain.
  • Baskin-Robbins –the world’s largest chain of ice cream specialty shops.

Dunkin’ Brands Group, Inc. is headquartered in Canton, Massachusetts. It has over than 17,900 points of distribution in nearly 60 countries worldwide.

Our panelists are Jeff Zaremski, Senior Research Specialist, Xavier Turpin, Director of Multicultural Marketing, Kevin Vine, Senior Manager Digital Marketing, and John Schue, Assistant Manager, Digital and Loyalty Marketing.

Please sign up for the event at [email protected]

New England Opinion and CVS Headquaters Tour

Posted on by

GMO is offering an opportunity for a tour to New England Opinion and CVS Headquarters in Rhode Island to everyone on December 3rd, 2013 at 10:30.

           New England Opinion is a facility located in Woonsocket, RI. It is adjacent to CVS pharmacy headquarters where CVS conducts a large number of research projects. The trip will include a brief tour of the New England Opinion focus group rooms, to be followed by a longer tour of the CVS store. Caron Merrill, CVS Senior Marketing Manager, will address Bentley students to elaborate on the research done on the site. The trip is thus a great opportunity to learn about qualitative marketing research.

          **No transportation will be provided for the trip; however, GMO is organizing car pools once we have the list of participants. Those interested in attending would be expected to arrive to the facility by 10:30 on December 3rd.The visit should last around an hour.

This event is re-scheduled. If you signed up before November 6th, please do re-sign up to confirm your spot. If you missed the first round, you can sing up with your full name, e-mail, phone number, program and current job (if you are a full time student please put in “none”) here.