Feb 01 2013

Survey DO’s & DON’Ts – 2/4 @ 7:30 in Smith 122

“Survey Design DO’s & DON’Ts”Miriam Gerver Donath, Mon. 2/4 @ 7:30-9:00 pm in Smith 122

Survey design is important because it affects response rate (item and unit) and data quality (introduce bias), which, in turn, affects survey results. As someone who might work directly or tangentially with a market research, or embark on your own research, this presentation will help you think about survey design issues and improve surveys you encounter, as well as give some guidelines and resources. These will be set within the cognitive response model of question comprehension, information retrieval, judgment in responding to a question, and providing a response. Learn more about Miriam Gerver Donath. This event will be recorded and can be attended remotely via Centra.

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