Mar 17 2014

HFIDO Storytelling Workshop with Whitney Quesenbery – 4/12

Published by at 7:22 PM under Uncategorized

Saturday, April 12 at 1:00pm – 4:00pm
On-campus (Room TBD) and online.

In this workshop, you’ll learn ways to use storytelling to add emotion and depth to UX work. Stories, and the personas they are about, tell stories from user research that cut across the complexity of context, attitudes and behavior, so you can design with a better view of users in mind.

You’ll work individually and in teams to explore different ways to use personas effectively, and how to write stories for them, including:

• Stories that make a compelling case for user needs
• Exploring the stories behind the data from analytics, user research, search
• Creating scenarios for personas that use words and images to explore ideas

What You’ll Learn

• How to use personas throughout your UX process
• Different ways to create persona stories to optimize their impact
• Easy techniques you can apply immediately to your own work

Workshop is free. It’s open to remote students.

About Whitney Quesenbery

Whitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter.” She’s written three books on the subject – Storytelling for User Experience and A Web for Everyone (Rosenfeld Media) and Global UX (MKP/Elsevier) – to help practitioners keep users in mind throughout the creative process.

She’s also passionate about improving the way government communicates with citizens. She is the co-director of the Center for Civic Design, which works with election officials on usability and design of ballots, voter guides, and other election materials.

Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway, learning about storytelling from some of the masters.

Follow Whitney’s practical UX advice anytime on Twitter @whitneyq.

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