hFIDO Blog

“Recently someone showed me some UX designer’s nicely-designed portfolio. It had a beautiful layout and highlighted several deliverables, such as wireframes, sketches, and personas. It even went so far as to explain what a wireframe was and how personas are helpful in the UX process, in case the hiring manager didn’t know those things.  However, what this nicely-designed portfolio failed to do was tell me about the designer’s accomplishments. He didn’t talk about the projects he created the wireframe for. He didn’t say how he developed the personas or how they were used. He didn’t talk about places where the project got complicated and he worked through it, producing an elegant outcome given the constraints.”

Read the full article at User Interface Engineering (and the comments are worth reviewing too).

“Known as the ‘Father of Advertising,’ David Ogilvy (1911-1999) founded an advertising agency in 1948 that David Ogilvy eventually became the Ogilvy & Mather we know today. Ogilvy was not shy about opining on what he believed to be the foundational principles and thoughts of strong business practices. I’ve parsed out a few of my favorites which are posted in my office and continue to shape my traditional and emerging efforts in Mar/Comm across my decade in the business.”

As UX pros, we must navigate business well – this article from Social Media Today has key tips.

As has been our tradition, the Bentley University Master of Science in Human Factors in Information Design program will host an all-hands advising and update session tonight, Monday, June 18 at 6:30 PM to review and answer questions about our fall schedule, general program updates, and share more news on our new west coast “campus.” As faculty will meet briefly from 6:00 to 6:20, students are asked to not log in before 6:20. For any new students unable to attend tonight, we’ll schedule a follow-up meeting next week or the second week of July (when Dr. Gribbons returns from vacation). Join us in the Design and Usability Center or virtually via Centra. See you there!

Starting January 2013, Bentley will launch a San Francisco location for the convenience of students in this region. For complete details, attend the first information session tonight from 7-9 PM at The Children’s Creativity Museum. There you can meet Dr. Bill Gribbons, the program director, and learn why Bentley’s user experience program has grown to become one of the largest and most respected UX research and design programs in the country. Explore how this program aligns with your background and career goals. We look forward to meeting you! Please register here.