Jul 06 2012
“An emotionally intelligent interaction is any state (or change in state) of a website/app where the messaging or functionality includes attention to details that create a user experience that feels organic and human. These interactions can be a big experience (like when an entire website is down), or a very small experience (such as when an error state on a form element appears). They can be derived from different elements, including messaging and copy, color and design, and responsiveness to user inputs and system outputs. Combining each of these crafted experiences creates soul and personality for a website. And it’s that emotional connection with users that builds lasting loyalty, and raving fans.”
Read the full article at Smashing Magazine.