Apr 26 2012
“One of the biggest challenges and top frustration causes for UX research and usability practitioners lies in getting buy-in for research from stakeholders. People have trouble persuading stakeholders to conduct UX research to begin with. They have difficulties in getting sponsorship and budget for fieldwork. They experience hostility when they try to get their stakeholders to act upon research results. This workshop provides strategies and tools for getting stakeholder buy-in for UX research. During the workshop we will learn tried and tested techniques, hear success and failure stories, practice and role play, and share insights with other workshop attendees.”
The half-day interactive workshop is conducted by Tomer Sharon, User Experience Researcher at Google Search and HFID graduate, at the Smith Academic Technology Center in Room 223 on Saturday, May 12 from 9:00 AM to 12:30 PM. Registration is only $25 for students.