Apr 26 2012
Silver Bullets for Getting UX Research Buy-in, 5/12
“One of the biggest challenges and top frustration causes for UX research and usability practitioners lies in getting buy-in for research from stakeholders. People have trouble persuading stakeholders to conduct UX research to begin with. They have difficulties in getting sponsorship and budget for fieldwork. They experience hostility when they try to get their stakeholders to act upon research results. This workshop provides strategies and tools for getting stakeholder buy-in for UX research. During the workshop we will learn tried and tested techniques, hear success and failure stories, practice and role play, and share insights with other workshop attendees.”
The half-day interactive workshop is conducted by Tomer Sharon, User Experience Researcher at Google Search and HFID graduate, at the Smith Academic Technology Center in Room 223 on Saturday, May 12 from 9:00 AM to 12:30 PM. Registration is only $25 for students.
I am unable to attend this session due to a family obligation, however I was wondering if this will recorded and whether or I could view it after that date. Please let me know at your earliest convenience. Thanks so much!
Sorry, Brittney: for that, you’ll have to contact the DUC – http://usability.bentley.edu/contact-us
I’m not yet sure if my schedule will allow me to get the the conference this year.
As part of this “Silver Bullet” session, I’d like to suggest that you spend some time summarizing FDA Guidance for human factors/usability testing (early and often would be a fair summary). While there are challenges operating in a regulated environment, the guidance has been in place for 15 years or so and is fairly prescriptive.
http://www.fda.gov/medicaldevices/deviceregulationandguidance/guidancedocuments/ucm094957.htm
This well-written material has also been helpful for me in setting scope/boundaries for formative HF testing — and assuring peers in QA or R&D of the need for generative research for a first of a kind interface/product… assuring them that later studies will establish a baseline and prepare for the evaluative test they need for release.
Thank you, Neil – since hFIDO isn’t running the event, you may wish to share your insights with the DUC – http://usability.bentley.edu/contact-us