hFIDO Blog

“Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn’t always include the business pages, the results are interesting nonetheless.

Social media networks showed the most attention garnered to the top left sections of the page — where titles, names, and the first status update reside. That means you should make it easy for people to identify who you are by choosing a name that clearly identifies who you are (and if you’re on Google+, an awesome tagline) so you pass a user’s blink test.”

Read the full article on Mashable.

Our very own Dan Berlin is hosting a webinar covering “Best Practices for Consistent Capture of Usability Test Data” on Tuesday, January 31 from 1-2 PM (ET). This seminar is for experience designers seeking to improve their data collection methods and foster straightforward data solicitation, moderation techniques, and capture of usability test data. Best practices will be shared for capturing usability test data in consistent and comparable ways to ensure that your collected data leads to actionable insights.

An Experience Research Director at Mad*Pow, Dan received his BA in Psychology from Brandeis University, spent seven years supporting hard-to-use interfaces at a cable technology firm, jumped into the world of usability through the MBA and MS in Human Factors in Information Design program at Bentley University, and then spent his first two years in the field at a digital marketing agency building a usability research practice and investigating neuromarketing techniques.

Attendance is FREE so register for the event while you can.

“A new mouse-free interface, Tobii Gaze, attempts to revolutionize the way we interact with devices. The gesture-based system incorporates eye-tracking to direct an on-screen pointer and works in conjunction with touch pad input for fine-tuning.”

Watch it in action at engadget.

In case you haven’t seen it yet, check out key facts on UX careers, compensation, locations, market details, and more on this incredibly useful infographic from Onward Search.