GMO is proud to announce this special opportunity to visit Converse on Thursday, April 25, 10:00am-12:00pm!!

We will be given a tour of the facility and also hear from a few Converse employees who are Bentley graduates about Marketing, as well as Product Testing/Development at Converse.

There is a maximum of 25 students for this trip. This is FIRST COME FIRST SERVE.

Participants are responsible for their own transportation to the Converse site (1 High Street North Andover, MA 01845).
Register here: https://docs.google.com/forms/d/1OssoHdF_mzn_GceUCJIAIrhMSkT4mA2VJLbL5D2QGUQ/viewform

The deadline to reply for the Converse visit is Monday, April 22.

In the last Part of our three-part series, come listen to professionals from the Branding and Communication industries speak about their experiences. They will share their background as well as advice for students hoping to enter these industry. They will also answer additional questions you might have.

There will be “make your own” ice cream sundaes and lots of other desserts!!

Center for Marketing Technology (Morrison 220)

7:30pm until 9:00pm

Wednesday, April 17, 2013

Meet one of our panelists, Annie Jacob!

Annie is the Senior Manager of Accounts at VCT, the leading Member Experience partner to distinguished private clubs nationwide. In her role at VCT, she advises high-end private clubs on marketing and communications strategies to help drive member loyalty and satisfaction. Annie graduated with a BA from Tufts University and is currently pursuing an MBA at Boston University. Prior to joining VCT, Annie worked in pharmaceutical marketing, focusing on adherence strategies.

 Joe Eccleston, Cream of the Crop III panelist:

“I am from Winchester Ma, and graduated in 2009 from Merrimack College with a BS in Marketing. Post graduation I have pushed forward in a career of marketing tactics varying in industries such as B2B software, pharmaceutics, retail, and insurance. Currently I hold the title as Consumer Marketing Manager SBLI of Massachusetts with a large focus on strategy and development of lead generation programs.”

 Kristin Ferguson, Cream of the Crop III panelist:

Kristin Ferguson is the Social Media Community Manager for Boston Financial Data Services where she is working on social media strategy and online branding. Prior to joining Boston Financial Kristin was a senior marketing associate at Edvisors. There she worked on the online marketing and branding for a number of higher education websites. Kristin has a BA from Stonehill College.

Benielle Sims is our final panelist for this evening!

“Benielle Sims has served as Consumer Marketing Manager at The Boston Globe for the past two years, focusing on the launch of BostonGlobe.com as well as the Boston.com and RadioBDC brands. Prior to her time at The Globe, Benielle lead US and International Corporate Communications for Endeca Technologies (now Oracle), and was marketing and branding lead at The Pohly Company, for customers including Fidelity Investments, Western Union and Coca Cola. Benielle Sims graduated from Bentley University in 2007, and currently serves as chair for The Junior League of Boston and is heavily involved in other Boston and New York area non-profits.”

Photos from the event!

Come and join us in a fun trivia night! Thaw your brain out before finals with all kinds of interesting categories and questions!

And of course, there will be BIG PRIZES!! Food, and lots of fun!

Wine and beer are available for purchase (with ID) at the Pub.

Co-sponsored by GMO, McCallum Connect and GTFPA!

Pub in the Student Center

7:30pm until 10:00pm

Wednesday, April 24, 2013

Photos from the event!

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Trying to get a marketing, marketing analytics or management internship this summer? Then this event is for you!

Insiders will share their experiences with current marketing students. And students will have the chance to learn from former Bentley marketing interns about marketing internships in different industries.

We have featured guests representing companies as diverse as Staples, Autodesk, New England Patriots, Coca-Cola, VienneMilano, and IDC.

This coffee break will be an informal, round-table discussion between the attendees and the speakers.

Please email your RSVP to ga_gmo@bentley.edu!

6:30pm until 8:00pm

Wednesday, March 27, 2013

LaCava 335 Conference Room

REGISTRATION OPEN! Register your team today

Save the Date: April 12 & 13, 2013

As the world leader in entrepreneurial education, Babson College is pleased to host the 2013 MBA Marketing Case Competition, where students will have the opportunity to apply entrepreneurial thinking to solve current marketing challenges…& win cash prizes totaling $6,000!

Participants will have the chance to meet, network and collaborate with students from different MBA programs as well as our sponsors. We’ve had participants from over 30 schools, including: Babson, Harvard, MIT, Boston University, Boston College, Bentley College, Dartmouth, Yale, Duke, UCONN, Columbia and NYU Stern.

Teams of four students will have the opportunity to work together as they test their analytical, leadership, and teamwork skills. Most importantly, they’ll be asked to exercise their ability to be innovative, think outside of the box, and take calculated risks.

The entrepreneurial, opportunity-driven mindset is critical for marketers in order to drive growth in both large and small organizations. For this reason, Babson’s Marketing Case Competition will connect top MBA talent with a variety of corporations ranging from Fortune 500 companies to small start-ups.

PRIZES!

First Place: $4,000
Second Place: $1,500
Third Place: $500

CONTACT

This year’s competition is proudly sponsored by:

Flair provided by:

Come join us after Social Media Training for some drinks, apps and fun!
Bring some friends or come meet and network with new people in other Bentley Graduate programs!

 8:30pm until 10:30pm

Feb. 20th 2013 

Interested in Social Media Management but not sure what to do? Come to this great event!!

GMO will be providing a 45 minute social media training to interested graduate students, as well as VP’s of Marketing and Social Media of other Graduate club and organizations.

You will learn:
- How to create and manage a (corporate) page
- How to create an event as a company, club, or group not a person
- How to provide relevant content to followers and club members

Right after this training, we will have a social outing at 8:30pm at Margarita’s on Moody Street in Waltham!!!

Please email your RSVP to ga_gmo@bentley.edu

7:30pm until 8:15pm

Feb. 20th 2013 

Center for Marketing Technology